In this episode, I explore Emilio’s journey into the marketing and talent industry, during which he turned a £40 commission into a full-time career. Learn about his savvy strategy for diversifying his online presence and mastering the ever-changing world of content creation.
Emilio, his wife, Emily, and their company have been successful in partnering with huge brands within the industry such as H&M, Lad Bible, Flannels, Pandora, Rimmel London, Sky, L’Oréal, and many more. Their talent roster is a diverse mix, featuring content creators, beauty ambassadors, TV personalities, and more, which they aspire to expand along with the business in the coming years.
In this podcast, I delve into the delicate balance between strategic and romantic partnerships, like the one Emilio shares with his wife. Can you imagine working side by side with your partner, lover, or wife in business? Is it risky, or is there something exciting and fun about it? Well, you’ll soon find out!
And, of course, I’m unravelling the secrets of collaborations between influencers and brands—a formula for creating win-win situations in the dynamic world of influencer marketing and talent management. Among the many golden nuggets of advice, here’s one you can take from Emilio now…
Emilio emphasises the importance of supporting and teaching content creators on platforms like TikTok, Instagram, Snapchat, and YouTube. This two-fold approach, which includes learning and recognising creators, doesn’t just boost their confidence, but also makes the platform better for everyone.
In simple terms, creating a supportive environment for content creators isn’t just smart—it’s the key to long-term success in the fast-paced world of digital marketing and talent management. Want more?
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