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Equity Dilution: How Much of Your Company You Keep From Pre-Seed to Series B
Latest Articles 10 min

Equity Dilution: How Much of Your Company You Keep From Pre-Seed to Series B

Equity dilution is the fall in an existing shareholder’s percentage of a company when it issues new shares. The founder still holds the same…

Oct 2026
Pre-Money vs Post-Money Valuation: The Formula, a Worked Example and the Option Pool Trap
Latest Articles 8 min

Pre-Money vs Post-Money Valuation: The Formula, a Worked Example and the Option Pool Trap

Pre-money valuation is what a company is agreed to be worth before new money goes in. Post-money valuation is what it’s worth straight after,…

Oct 2026
Startup Valuation: The Methods Investors Use to Price a Business With No Profits
Latest Articles 12 min

Startup Valuation: The Methods Investors Use to Price a Business With No Profits

Startup valuation is the price put on a young company when it raises money, set as a value for the whole business before the…

Oct 2026
Equity Crowdfunding in the UK: Platform Fees, Nominee Structures and What Investors Expect
Latest Articles 9 min

Equity Crowdfunding in the UK: Platform Fees, Nominee Structures and What Investors Expect

Equity crowdfunding is raising money by selling shares in your company to a large number of investors through an online platform. Each investor puts…

Oct 2026
Private Equity vs Venture Capital: Control, Deal Structure and Which Businesses Each Backs
Latest Articles 12 min

Private Equity vs Venture Capital: Control, Deal Structure and Which Businesses Each Backs

Private equity vs venture capital comes down to what the business already is. Private equity firms mostly back established, profitable businesses, often buying control…

Oct 2026
Pre-Seed Funding: Who Invests, Typical Round Sizes and What You Need Before You Raise
Latest Articles 11 min

Pre-Seed Funding: Who Invests, Typical Round Sizes and What You Need Before You Raise

Pre-seed funding is the first money a company raises from outside investors, usually before it has meaningful revenue and often before the product is…

Oct 2026
Seed Funding: The Traction, Team and Numbers Investors Check Before They Invest
Latest Articles 10 min

Seed Funding: The Traction, Team and Numbers Investors Check Before They Invest

Seed funding is the round a company raises once it has a product and early evidence that customers want it. It pays to turn…

Oct 2026
Series A Funding: The Revenue, Growth and Retention Numbers Investors Expect
Latest Articles 11 min

Series A Funding: The Revenue, Growth and Retention Numbers Investors Expect

Series A funding is the first large round a company raises from venture capital investors, and for many companies it’s the first priced round,…

Oct 2026
What Is Equity Financing and How Does It Work?
Latest Articles 10 min

What Is Equity Financing and How Does It Work?

Equity financing is raising money by selling part of your company. The investor pays cash for new shares and becomes a part-owner of the…

Sep 2026
How to Raise Capital for a Business and Startups
Latest Articles 13 min

How to Raise Capital for a Business and Startups

Capital raising is bringing money into a business from outside it, by selling shares to investors (equity), borrowing it (debt), or a mix of…

Sep 2026