NEGOTIATION
MASTERCLASS.
The deals you lose are not lost at the table. They are lost in the preparation you never did. Learn to negotiate like someone who has closed £1B+ in deals.
10 modules · 28+ hours · Lifetime access
YOU ARE LEAVING MONEY
ON THE TABLE.
Every deal you have ever done — every property purchase, every investor negotiation, every supplier contract, every salary discussion — you left money on the table. Not because you are stupid. Because nobody taught you how negotiation actually works.
The other side had a system. You had instinct. Instinct loses to systems every single time.
This course gives you the system. Built from 25 years and £1B+ in real negotiations — not academic theory from someone who has never closed a deal.
NOT THEORY.
BATTLE-TESTED SYSTEMS.
Every module is built from real negotiations. Real deals. Real outcomes. Not role-play exercises from a textbook.
Read any room in 30 seconds
Identify power dynamics, hidden agendas, and emotional triggers before the first word is spoken.
Never negotiate from weakness
Build your BATNA, research your counterpart, and walk into every negotiation knowing your walk-away point.
Neutralise hardball tactics
Recognise and counter every dirty trick — from artificial deadlines to good cop/bad cop to the walk-away bluff.
Structure creative deals
Go beyond price. Negotiate on terms, milestones, equity splits, earn-outs, and structures that make both sides win.
Close without leaving value
The final 10% of a negotiation is where most value is lost. Learn to close cleanly and protect your gains.
Control your own signals
Your body language is leaking information. Learn to project confidence, patience, and authority — even when you are nervous.
PREPARATION BEATS TALENT
THE TABLE IS SET. ARE YOU READY?
10 MODULES.
28+ HOURS.
Every module builds on the last. By the end, you will have a complete negotiation system you can deploy in any situation.
The Psychology of Negotiation
Understand how people make decisions under pressure. Cognitive biases, anchoring effects, and the emotional triggers that determine who walks away with the better deal.
Preparation & Intelligence
Every negotiation is won before you sit down. How to research your counterpart, map their decision matrix, and build your BATNA so you never negotiate from weakness.
Opening Moves & Anchoring
The first number on the table sets the entire frame. Learn when to anchor high, when to let them go first, and how to control the range of the negotiation from the opening seconds.
The Art of Concession
Every concession you make should cost you nothing and feel like everything to them. Strategic concession patterns, trading low-value for high-value, and the power of conditional gives.
Reading the Room
Body language, micro-expressions, and verbal tells that reveal what your counterpart is really thinking. Plus: how to control your own signals so you never leak information.
Multi-Party Negotiations
When there are more than two people at the table, the dynamics change completely. Coalition building, divide-and-conquer strategies, and managing competing interests.
Deal Structures & Creative Terms
Price is only one variable. Learn to negotiate on payment terms, milestones, equity splits, earn-outs, clawbacks, and creative structures that make both sides feel like they won.
Hardball Tactics & Counter-Moves
What to do when the other side plays dirty. Recognise and neutralise every hardball tactic — from good cop/bad cop to artificial deadlines to the walk-away bluff.
Closing & Post-Deal Execution
Getting to ‘yes’ is only half the battle. How to close without leaving value on the table, draft agreements that stick, and manage the relationship after the ink dries.
Real-World Negotiation Labs
Live case studies from Matt’s 25 years of deal-making. Property acquisitions, business sales, investor negotiations, supplier contracts, and partnership deals — broken down move by move.
“THE BEST DEAL IS THE ONE
WHERE BOTH SIDES THINK THEY WON.”
CHOOSE YOUR
PATH.
SELF-PACED
The complete negotiation system at your own pace.
- All 10 video modules (28+ hours)
- Negotiation preparation templates
- Concession planning worksheets
- Body language cheat sheet
- Deal structure templates
- Lifetime access + updates
- Private community access
WITH COACHING
Course + live coaching to sharpen your edge.
- Everything in Self-Paced
- 4x live group coaching sessions
- Real negotiation role-play exercises
- Matt reviews your actual deals
- Priority Q&A access
- Negotiation debrief calls
- Certificate of completion
30-day money-back guarantee · Lifetime access · All future updates included
FREQUENTLY
ASKED.
Is this just for business negotiations?
The principles apply everywhere — business deals, salary negotiations, property purchases, investor conversations, supplier contracts, even personal situations. But the case studies and examples are focused on business and investment scenarios because that’s where the stakes are highest.
I’m not naturally confrontational. Will this work for me?
This course isn’t about being aggressive. The best negotiators are calm, prepared, and strategic. Matt’s approach is about understanding human psychology and using structure to get better outcomes — not about shouting louder than the other person.
How is this different from reading ‘Never Split the Difference’?
Books give you theory. This course gives you a system. You’ll get frameworks you can apply immediately, templates for common negotiation scenarios, and real case studies from £1B+ in deals. Plus, you’ll see Matt break down his actual negotiations move by move.
Do I need to have completed Capital Catalyst first?
No. This is a standalone course. However, if you’re raising capital, the combination of Capital Catalyst (how to find and pitch investors) and Negotiation Masterclass (how to negotiate the terms) is extremely powerful.
What format is the course delivered in?
Video modules with downloadable worksheets, negotiation templates, and cheat sheets. Each module includes practical exercises you can apply to your next real negotiation.
Is there a money-back guarantee?
Yes. 30-day money-back guarantee. Complete the first 3 modules and if you don’t feel the course has already paid for itself in your next negotiation, we’ll refund every penny.
Can I access this on mobile?
Yes. The course platform is fully responsive. Watch on desktop, tablet, or mobile. Download audio versions for commute listening.
STOP LEAVING MONEY
ON THE TABLE.
Every negotiation you walk into unprepared is money you will never get back. The course pays for itself in your next deal.
ENROL NOW
