Pricing & Monetisation
Pricing isn’t a number, it’s a strategy. This section helps you design, communicate and defend pricing that reflects your value and protects cashflow. Explore value-based pricing, offer tiering, discount discipline and packaging psychology. You’ll learn how to position your services or products for profit and confidence, ensuring every sale strengthens your business.
Learn pricing cost calculation to avoid hidden expenses founders often forget when setting prices for
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Mike Jeavons
Ensure your pricing works with tips on business profit margin, helping you grow profitably and
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Tuba
Upsell ideas made simple: strategies to offer more value to clients while increasing your revenue.
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Project vs monthly pricing explained: find the right approach to grow your business and keep
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Coaching pricing made simple: tips to value your expertise, win clients, and maximise revenue.
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Most dev and tech shops don’t have a pricing problem, they have a packaging problem.
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Discover how to price UX/UI, design, and creative services confidently with proven design pricing techniques.
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Learn the top agency pricing models to maximise profits, satisfy clients, and grow your business
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Discover the biggest pricing mistakes founders make and learn how to fix them before they
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Struggling with your pricing page? Discover how to write a pricing page that builds trust
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Packages vs hourly: pricing packages effectively can increase your earnings and attract the right clients.
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Pricing for beginners made simple: strategies to launch your offer, attract clients, and grow revenue
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Discover how a value ladder can structure your pricing to attract, retain, and upsell clients
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Use this pricing checklist to set, review, and optimise your service business prices for maximum
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Recurring revenue pricing explained: how to set prices for subscriptions and memberships that maximise growth
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Should I publish prices as an SME? Discover when showing pricing can attract clients and
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Use anchoring pricing strategies to position your offers, increase conversions, and grow revenue without discounting.
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Learn when to discount strategically with rules every founder should know to protect margins and
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Find out how to do price testing without complicated experiments and make confident pricing decisions.
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Why hourly rates quietly destroy profit, and how to switch to fixed, value-based, and productised
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Turn messy services into clear, productised offers with tight pricing, scope, and positioning that are
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Stop undercharging. Learn how to price, scope, and position your services so you get paid
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Learn how to price courses, templates, and PDFs so they sell, feel fair, and still
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Simple breakdown of 7 SaaS pricing models, with examples and rules to choose the right
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Learn how to structure, price and run retainers so they boost profit and stabilise cashflow,
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Want to set the right consulting rates in 2026? Explore UK and global benchmarks to
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Practical pricing strategy playbook for small businesses. Set floors, build profitable tiers, run quick tests
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Issie Hannah
Learn how to raise your prices without losing clients using smart communication, value framing, and
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Learn powerful pricing psychology tricks to increase conversions, influence buying decisions, and maximise revenue.
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Discover the benefits of tiered pricing to boost growth and competitiveness in your business.
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A no nonsense guide to value-based pricing for service businesses. Learn how to package outcomes,
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Learn how to set your prices with a simple method that builds a floor, packages
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