What’s the last piece of content you put out that pissed someone off? Are you getting reactions from your audience at all, or just putting out boring, safe vanilla filler with absolutely nothing to set you apart from everyone else?
I’m always pissing people off!! If you’re being bold with your own content, you should be too!
Not everyone is going to like you, and what you have to say. But that doesn’t mean you should make all your content boring, safe vanilla rubbish just in case you accidentally offend someone. Haters gonna hate, so let them!
If you’re serious about building an audience for your brand, you need to get serious about creating content. That means blogs, newsletters, video, social posts – it’s all about creating awareness, and if you’re creating shit content that’s the same as everyone else’s, you’re just not going to stand out.
I get lots of people asking me how I produce my own content, and the answer is simple. I either do it myself or have a heavy hand in every single piece I put out. There’s three main purposes of every bit of my content – whether that’s this newsletter, or my YouTube channel. It’s to either inspire, educate or entertain. And if I can do all three at the same time then even better!
I’m not known for being shy and retiring, so my content is no different. If you’re putting stuff out there, you HAVE to be authentic. And if you’re not being bold, you’re wasting your time!
Interview in a hot tub? Hell why not!
The key to getting noticed and building your brand awareness is to post regularly and consistently. One excuse I hear a lot of people making is that they just don’t have the time to stay on top of posting out social content.
This is bullshit!
You have the same number of hours in the day as everyone else, it’s how smart you are about using your time that matters. If you have a great ambition – i.e. to grow your brand and raise your profile, but only a limited resource – i.e. your time – then what are you going to do about it?!
There’s nothing wrong with outsourcing your content production, so if you have to pay someone to manage your social media, or supplement your web content then don’t be afraid to take that step.
The thing you need to bear in mind is that the minute you hand over the writing of your content to someone who is not you, unless you’re very, very careful, you could be diluting the essence of your brand. If you hand over your content writing to the first and lowest bidder that comes along, you’ll get exactly what you pay for!
You run the risk of sounding like everybody else out there, which is exactly what you’re trying to avoid! If you’re hiring someone to write for you, you can’t completely outsource it without losing some of your own style unless you’re smart about who you choose to work with.
The key here is trust. I work with a very close, very trusted ‘A-team’ of people who understand me and my brand well enough to understand exactly what I’m all about, and every single piece of content that I put out, whether it’s video, masterclasses, social posts or even this newsletter starts and finishes with me.
If you surround yourself with the right people, you can be confident when it comes to delegating, and know that everyone in your team is on the same page.
No more excuses – get your voice out there and start getting noticed for the RIGHT reasons!
If you’re building a brand or looking to grow your business and need funding to help do it, I can help. Let’s talk!
Copyright © 2019 Matt Haycox Consulting, All rights reserved.