In this podcast episode, Matt Haycox shares his battle-tested formula for transforming charity events into sold-out sensations. With over six years of fundraising experience, Matt reveals strategies that consistently fill venues and secure generous donations. He emphasizes treating charity events as serious business endeavors, stressing the importance of leveraging networks for support and attendance.
Gain insights into dispelling misconceptions about tax advantages in fundraising and delivering exceptional event experiences. Matt also explores the strategic use of celebrity endorsements and the long-term vision needed for sustainable fundraising success. Tune in to discover how Matt’s ten-step blueprint can elevate your charity events and make a meaningful impact on your cause.
Timestamps
0:00 – Intro
0:38 – 1 – This is a Business
1:30 – 2 – Your Network is Everything
2:38 – 3 – No Magic Tax Advantage
4:09 – 4 – Have a Great Product
6:11 – 5 – It’s Great to have Celebrities
8:37 – 6 – Think Long Term
9:21 – 7 – Ticket Price
10:47 – 8 – Advertising Only Works If…
11:20 – 9 – Charge As Much As Possible
12:19 – 10 – The 80:20 Rule
13:52 – Conclusion