Most men don’t lack ambition. They lack a place to offload the pressure without turning to alcohol, isolation, or silence.
In this episode, Matt Haycox sits down with Ryan Herrington, co-founder of BrotherhoodXBusiness—a global brotherhood and private members club for founders and entrepreneurs who are done doing business and life alone. Ryan shares his rock-bottom moment: stepping on the scales after a breakup and realising he’d hit 19 stone after years of “work hard, play hard” living, and how that wake-up call led to coaching, sobriety, and building community.
Ryan then explains how the Bali Brotherhood started with six men meeting weekly and grew purely through word of mouth into a large community. Inside the sessions: wins, accountability, small-group breakouts, and a judgment-free space to talk through business stress, relationships, and identity.
They also go into the business: monetising community, scaling globally, the Genius Code (finding your zone of genius), why not everyone should be an entrepreneur, and how AI and the future of work will force people to get honest about what they’re actually built for.
Timestamps:
0:00 – Intro
0:59 – Rock bottom: lost years, 19 stone, wake-up call
5:11 – Recruitment consultant to Bali
7:03 – The birth of the Bali Brotherhood
13:12 – What happens inside the Brotherhood? (wins + breakouts + real conversations)
15:40 – Have men changed over generations?
17:17 – Women and the mission
19:47 – Monetising the Brotherhood + global expansion
26:24 – The Genius Code: finding your zone of genius
28:33 – Not everyone should be an entrepreneur
32:23 – AI and the future of work
36:25 – Final thoughts + where to find Ryan
Follow Ryan:
Instagram: https://www.instagram.com/ryanherrington__/
LinkedIn: https://www.linkedin.com/in/ryan-herrington-358697212/
Website: https://brotherhoodxbusiness.com/info
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
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