Artificial Intelligence (AI) is only as good as the data it’s trained on, and this poses big challenges for many businesses who are having to quickly pivot to become data-driven companies first and foremost.
ChatGPT, a generative AI language-based chatbot, which can generate new text based on prompts, is one of the most well-known. But, like AI in general, ChatGPT is only as good as the prompts it’s given, so what should you say to generate the best outcome?
Caleb, a content marketing and AI specialist, who goes by the name of @calebsaiofficial on Instagram offers up the ultimate ChatGPT prompting guide to help get you started…
- Tone: Specify the desired tone (e.g. formal, casual, informative, persuasive)
- Format: Define the format or structure (e.g. essay, bullet points, outline, dialogue)
- Act as: Indicate a role or perspective to adopt (e.g. expert, critic, enthusiast)
- Objective: State the goal or purpose of the response (e.g. inform, persuade, entertain)
- Context: Provide background information, data, or context for accurate content generation
- Scope: Define the scope or range of the topic
- Keywords: List important keywords or phrases to be included
- Limitations: Specify constraints, such as word or character count
- Examples: Provide examples of desired style, structure or content
- Deadline: Mention deadlines or timeframes for time sensitive responses
- Audience: Specify the target audience for tailored content
- Language: Indicate the language for the response, if different from the prompt
- Citations: Request inclusion of citations or sources to support information
- Points of view: Ask the AI to consider multiple perspectives or opinions
- Counterarguments: Request addressing potential counterarguments
- Terminology: Specify industry-specific or technical terms to avoid
- Analogies: Ask the AU to use analogies or examples to clarify concepts
- Quotes: Request inclusion of relevant quotes or statements from experts
- Statistics: Encourage the use of statistics or data to support claims
- Visual elements: Inquire about including charts, graphs or images
- Call-to-action: Request a clear call-to-action or next steps
- Sensitivity: Mention sensitive topics or issues to be handled with care or avoided
When thinking about prompts, important elements to include are:
Tone, format, objective, context, examples.
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