In a 2023 digital landscape, TikTok for business growth is how you go from ordinary to extraordinary. The shift in perception from the app being a Gen Z dancing app to a social media powerhouse is a result of brands and creators doing millions in sales, yes millions! Harnessing the Power of Short Form Videos for Explosive Business Growth today is done on TikTok! Love it or Hate it, your opinions don’t matter, you’re either going to jump on board or miss out on one of the best golden social media opportunities.
I recently ran a poll for the most popular social media platform for businesses today! Guess which one came out on top? Yes, TikTok.
How to use Tik Tok for Business
During my interview with Timothy Armoo we discuss the strategies on how TikTok is being effectively used by businesses today to grow their reach, drive sales, and build a loyal customer base.
Why use TikTok for Businesses?
Because of Its Global Reach
TikTok’s global reach is one of the standout features that sets the platform apart from others in the social media landscape. While TikTok has a global presence, it also emphasises localised content. The platform’s algorithm is designed to understand user preferences and tailor the content feed accordingly. What does that mean for brands? By strategically creating content that appeals to target markets, businesses can test the waters, gain insights, and assess market potential before making significant investments.
TikTok Influencers
Even in 2023 the vast majority Tik Tok influencers are underpriced, As a result, the cost of reaching and engaging with the target audience on that platform remains relatively low compared to more established and saturated channels. Influencers can create engaging content that resonates with their audience, driving brand awareness and potentially leading to increased sales. Stop spending your money on billboards, radio ads, or worst programmatic banner ads, take that marketing budget and allocate it towards Tik Tok influencers, Thank me later.
The Algorithm
TikTok’s powerful algorithm makes it one of the most popular social media platforms as it prioritises the interest graph and not the social graph. The 1st era of social media platforms has been centred around showing you content your family and friends are interested in, whereas the TikTok algorithm prioritises your interest which evolves as you evolve in real-time.
This means that businesses can reach their target audience more effectively, as the algorithm identifies users who are likely to be interested in their products or services.
Paid Posts
One of the best ways Tik Tok for business works is through Paid posts that offer opportunities to extend their reach and engage with a larger audience. By partnering with influencers, businesses can tap into this existing engagement and amplify their brand visibility, leading to increased awareness, traffic, and potential sales. By investing in targeted ad campaigns, companies can increase brand exposure and drive traffic to their websites or physical stores.
Build Your Online Community
TikTok allows businesses to build an engaged online community by regularly posting valuable and entertaining content. By fostering a sense of community, businesses can attract loyal followers who are more likely to engage with their brand, recommend products to others, and make purchases.
Branding is Sales
We all understand that branding means sales and that thesis applies to the digital landscape. People buy from people, why? Because purchasing products and services is not just a transaction but an emotional investment. TikTok’s unique video format provides an opportunity for businesses to showcase their brand identity and personality. The ability to visually demonstrate your unique selling point, ethos and strategy has never been easier. All aspects can be achieved in a short-form video. By consistently delivering content that aligns with their brand values, businesses can build a strong brand image, ultimately translating into increased sales.
Creative Content Marketing
TikTok’s emphasis on creativity allows businesses to experiment with unique content formats and storytelling techniques. By creating engaging and entertaining content, businesses can capture the attention of users and leave a lasting impression, which can lead to increased brand recognition and sales.
Trend Riding
TikTok is known for viral trends and challenges. By participating in popular trends and challenges relevant to their industry, businesses can leverage the existing buzz and gain exposure to a wider audience. This can generate interest in their brand and products, potentially driving sales.
Utilise TikTok Features
Take advantage of TikTok’s features, such as filters, effects, and editing tools, to enhance the quality and creativity of your videos. Experiment with different effects and editing techniques to make your content stand out.
Cross-Promotion
Promote your TikTok account on other social media platforms, such as Instagram, YouTube, or Twitter. Leverage your existing following on these platforms to drive traffic to your TikTok profile and encourage your followers to engage with your content.
Engage with your Audience
Respond to comments, and messages, and interact with your followers. Building a strong connection with your audience fosters loyalty and encourages them to continue supporting and engaging with your content.
