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In this episode, Matt discusses the pitfalls of social media content creation solely for attention and the vital role of authenticity in building a sustainable brand. From the necessity of genuine enjoyment to using your content to create business leads, tune in now to find out why creating content purely for effect is a recipe for disaster for long term success!
TIMESTAMPS
0:00 – Intro
0:05 – Saying Things Just For Effect
0:32 – Unsustainable Long Term
1:07 – Driving Traffic for Business Leads
1:50 – Conclusion
