This week on The Matt Haycox Show, I sat down with Hanah Victoria, for a chat that takes us from the glam of Dubai to the nitty-gritty of the fashion world. We dive into the roots of her entrepreneurial journey, exploring the toxic culture of fashion and the technicalities of kidswear and even her early days at H&M.
Hanah spills the beans on KIDD, her brainchild that’s rewriting the rules of children’s fashion. We talk business challenges, dark days, and the balance between working 9-5 with growing a brand. From the power of admitting what you don’t know to invaluable top tips for entrepreneurs, Hanah shares the real talk on building a mindful children’s fashion empire. Tune in for a dose of inspiration and insights into rewriting the rules of the industry.
Who is Hanah Victoria?
Hanah Victoria is the genius behind KIDD, a game-changer in kids’ fashion. She’s been working the kidswear scene since her school days and even bagged the Mothercare Children’s Wear Award at London Graduate Fashion Week in 2018. Armed with a Fashion Design degree from Birmingham City University, she kicked off her career at H&M in Sweden and rose to Senior Kidswear Designer in Dubai.
Driven by her passion for mindful children’s fashion, Hanah kick-started KIDD in 2022. This brand isn’t just about clothes; it’s inspiring. Picture sustainable and stylish gear for your little ones, with a side of mindfulness. Affirmations and 11:11 manifestations are woven into every design, spreading positivity to everyone wearing them!
KIDD, born in March 2022, is all about pushing the boundaries of kids’ fashion while nurturing young minds. Hanah’s not just creating clothes; she’s crafting experiences that empower the mini fashionistas to be their authentic selves.
Beyond the drawing board, Hanah loves nature, quality time with loved ones, jet-setting around, and soaking in the wonders of travel.
So, if you’re into mindful and stylish kidswear, KIDD’s your go-to – because Hanah’s turning fashion dreams into reality, one stitch at a time.
Key takeaways:
Resilience Amidst Chaos: Hanah’s journey through the toxic culture of the fashion world teaches us the importance of resilience and staying authentic in the face of industry challenges.
Positivity in Design: Hanah’s use of the law of attraction in kids’ clothing design shows us that fashion isn’t just about looks; it’s a tool for spreading positivity and intention, even in the smallest of stitches.
Embrace Humility: Hanah’s recognition of the power in admitting you don’t know highlights the crucial trait of humility in entrepreneurship. Embracing vulnerability and a willingness to learn are key ingredients for success in any business venture.
Time Stamps:
0:00 – Intro
1:39 – Start – Chat about Dubai
5:24 – Where did it all begin?
8:27 – The Toxic Culture of Fashion
10:50 – The Technicalities of Kidswear
12:10 – Did you know at this point you were going to have your own business?
13:52 – Why H&M in Sweden over a luxury brand?
16:04 – When did Kidd come along?
17:40 – What was the Brand Ethos? And 1 of 9 children!
18:40 – The Law of Attraction and Representing it in Kids Clothing
20:37 – The Business Side of Kidd – Any Business Partner or Investors or Mentors
23:05 – Knowing when to pass the torch to someone with more experience
24:46 – What are some of the biggest challenges you’ve faced? Any dark days or nights?
26:39 – How many hours do you get to commit to the business whilst juggling a 9-5?
27:28 – How has the growth of the business been?
28:21 – Appealing to the parents first? When do kids decide for themselves?
29:43 – Brand Marketing
33:26 – The Power and Value in Admitting You Don’t Know
35:02 – Top Tips for Aspiring Entrepreneurs
35:59 – Any Specific and Ongoing Mentors? Or just great contacts?
37:03 – What does the future hold for Kidd?
38:44 – Conclusion
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Who Is Matt Haycox? – Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.