This week on The Matt Haycox Show I discussed building a content business and delved into the topic of menopause with Annie Marie (I most certainly learned a thing or two). We’ll unravel the twists of journalism, explore lies in the industry, and dive into the impact of the digital age. Anne Marie shares her insights on Hot Flash Inc., discussing menopause, treatments, and the birth of her venture.
Don’t miss out on valuable advice for growing email databases, mastering podcasting, and handling the unique challenges of content creation. Join me for an enlightening convocation through journalism, entrepreneurship, and personal growth. It’s all happening right here on the Matt Haycox Show this week!
Who is Anne Marie?
Anne Marie, the seasoned Canadian health and wellness journalist, boasts an impressive 25-year career in media, embodying the essence of a disruptor and early adopter in both North American and Middle Eastern realms. As a national columnist for Sun Media in Canada, she demonstrated her prowess in tackling diverse topics, from marijuana law reform to holistic treatments and transgender issues. Anne Marie’s groundbreaking achievements include being the first dedicated menopause and midlife columnist in North America, earning her well-deserved health writing awards. Her influence extends to the Middle East, where she served as a launch team member and editor, contributing significantly to publications such as Globe and Mail, CBC Radio, Women’s and Men’s Health Middle East, Vogue Arabia, and Harper’s Bazaar Arabia. Notably, she holds the distinction of being the Gulf’s inaugural sustainability columnist and the visionary founder of Live Healthy, a distinctive health and wellness platform for the region.
Anne Marie’s impactful journey reflects a commitment to shaping the narrative on crucial health and societal issues, earning her a prominent place in the dynamic landscape of international journalism.
Key takeaways:
Challenges in Journalism: Anne Marie pointed out the widespread presence of misinformation in journalism and the mainstream media (it’s pretty much common knowledge, isn’t it?). We had a chat about how stories, even if initially set aside, can resurface in the public domain during the digital age.
Insights into Menopause: We dove into the intense yet fascinating world of menopause, exploring what it entails, how it affects women, menopausal treatments, and the importance of early identification to minimise problems.
Content Business and Newsletter Growth: Anne Marie shared some cracking lessons on growing an email database and monetising newsletters. I picked up some practical tips for aspiring newsletter writers and journalists. Our discussion also touched on podcasting, content creation, and hammered home the importance of keeping a strong social presence in the digital landscape.
Timestamps
0:00 – Intro
2:06 – Anne Marie’s Background and Experience in Journalism after 30 years
7:53 – Lies within Journalism and the Mainstream Media??
16:13- Do you find stories that get canned still find their way out in the digital age? Lead in to talking about bloggers and the pill
19:13 – Are there different pills or methods that are less damaging?
20:50 – The Menopause – when did the interest of it and the business start? What is Menopause?
26:59 – How are you treating Menopause?
29:08 – Can you identify and combat it early to have less problems?
30:59 – How did Hot Flash Inc. come about?
32:55 – Newsletter Advice
39:24 – How did you grow your emailing database and then monetise the newsletter?
42:12 – The Podcast
44:24 – How else do you create content? Do you have a social presence?
45:49 – Are you unique in this space or are there others?
47:46 – Best Advice for aspiring Newsletter writers and Journalists?
50:03 – At what point did you realise you needed to learn to be a business woman?
51:11 – What’s your target? How big do you see the business growing?
52:02 – Is there a website?
54:47 – Conclusion
Thanks for watching!
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Who Is Matt Haycox? – Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.