Most high performers look capable on paper. But under real pressure? They become reactive, inconsistent, and start slipping into boom, bust cycles. Simon Jeffries has spent 10 years solving exactly why that happens, and how to fix it.
Simon is a former Royal Marines Commando who passed Special Forces selection and completed three combat tours. He now coaches founders, CEOs and high-performing professionals through The Natural Edge, with clients including Red Bull Racing, Coutts Bank and The Ned.
WHAT YOU’LL GET FROM THIS EPISODE:
- Why business can feel more stressful than combat (and the psychology behind it).
- The difference between pressure and stress, and why training your stress response changes everything.
- Why productivity hacks and morning routines stop working under pressure (and what you need instead).
- A live coaching session: Matt opens up about a 20-year relationship pattern and what’s driving it.
- Why elite performers always have coaches, but most business owners stay amateur in a pro arena.
- The “5/95 rule”: why your life is built in the small daily choices, not the big milestones.
- Why Simon offers a 100% money-back guarantee (and why he can afford to).
TIMESTAMPS:
0:00 – Introduction
0:46 – “All the gear and no idea”: why the operator beats the equipment
3:06 – Combat stress explained (and the boxing analogy)
7:39 – Why business can feel MORE stressful than war
12:42 – Live coaching: Matt opens up about relationships
18:58 – Mentorship, learning, and staying sharp past 21
29:46 – What real results look like: control, consistency, standards
35:13 – Final thoughts: money doesn’t fix it
FOLLOW SIMON:
Website: https://thenaturaledge.com/
LinkedIn: https://www.linkedin.com/in/simonjeffries/
Instagram: https://www.instagram.com/the.natural.edge/
If you would like to triple your productivity and go from average to unstoppable check out Simon’s Special Forces Operating System – https://go.thenaturaledge.com/sf-system/?utm_source=podcast
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
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