In this episode we speak with Investor, Serial Entrepreneur and Money Maker… Mr Matt Haycox. Matt talks us through his truly inspirational journey, beginning with the reason why he became an entrepreneur. He explains his rise to owning one the largest leisure businesses of its time, through to plummeting into business and personal bankruptcy in the midst of the 2008 recession.Since then Matt has rebuilt his life and his business, moving from borrower to investor and lender. Matt shifted from traditional PR opportunities in 2018 to gaining over 20k followers across his online platforms, he uses every platform apart from Pinterest to maximise his personal brand! Wow! This episode is crammed with tips on how to build your audience and develop relationships by taking full advantage of the connections you make.KEY TAKEAWAYS: “It’s easier to repurpose content than you think, be native and don’t auto share.”“The biggest crime in branding is these people who have been gifted a platform and don’t apply all the other rules of social media and branding to leverage other platforms”“Start as soon as possible, maximise as much as possible, be it time, money or effort”“I can count on one hand the number of people who I have met on a podcast who I haven’t gone on to have an ongoing relationship with.”“The difference between a podcast and an Instagram or Facebook post is longevity.”“We all have a personal brand; we know it has the ability to make or break us. What are the characteristics that you are going to show? You’ve got to have total consistency and only one or key messages.”BEST MOMENTS:“I’ve actually generated more from getting my 15k followers than you have from your 1million followers, but you could be unstoppable”“When you meet someone in a podcast scenario, it brings with it a level of credibility and respectability that isn’t there if you had met under other circumstances. If you can leverage that properly, the cost of making the podcast tends to pale into insignificance, if you can make the right relationships with the right people.”“If you’re struggling with content it’s not because you’re not a good writer, it’s because you don’t actually like or believe in what you are doing. When writing about something you love, you will never run out of words”ABOUT THE GUEST: Matt Haycox AKA Funding Guru has finance and investment at the core of his business but he has organically become a mentor, advisor and online course host. He has created a creditable multi-channel online presence and through his weekly YouTube channel has been approached to appear on TV and multiple other forms of media. Matt has invested significantly in his personal brand and recognises the importance of being consistent, authentic and having a clear, simple message. ABOUT THE HOSTS:Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.“Be Visible, Being Consistent & Most Importantly Being YOU”.SUBSCRIBE NOW FOR MORE TIPS – https://goo.gl/veB5m1Who Is Matt Haycox?As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.I’m constantly i