At 26, Sonia Haboub was living the dream: global education, high fashion job, and life in London. Then came the cancer diagnosis.
She quit the same day and bought a one-way ticket to nowhere.
In this wild and powerful episode, Sonia sits down with Matt to share her story, how she’s travelled to 100 countries, speaks 8 languages, survived family pressure, a life-altering diagnosis, and is now teaching the next generation and building businesses while running ultra-marathons across the world.
From rejecting societal timelines to launching brands in Kenya, Sonia's life is proof that you don’t need a plan, you need purpose.
Timestamps:
0:00 – Meet Sonia: From Corporate to Global Freedom
0:43 – 100 Countries Before 30?!
2:46 – Mastering 8 Languages (Here’s How)
7:30 – Why She Rejected the Traditional Path
15:15 – Hustling Through School to Pay the Bills
19:20 – Cancer Diagnosis That Changed Everything
21:42 – One-Way Ticket: The Start of Her New Life
28:22 – Teaching Across Cultures
31:12 – WTF is Intercultural Marketing?
32:47 – From Side Hustle to Global Business
37:15 – Her Real Thoughts on Social Media
42:34 – What’s Next for Sonia?
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▶ Website: https://matt-haycox.com/podcasts/
I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
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