Struggling to achieve your personal best? Join me on No Bollocks with Matt Haycox as I chat with Ana Seixas, Marketing Director of ASICS, about their “Move Her Mind” campaign, tackling why women drop out of exercise.
Ana shares insights from a global study on exercise and mental health, revealing barriers like time pressures, low self-confidence, and intimidating environments. We discuss why women exercise less than men and explore regional trends.
Learn why exercising between ages 15 and 17 is crucial, how decreased exercise leads to less motivation, and what sets ASICS shoes apart. Get updates on the ongoing study, ASICS’ focus on adult trainers, and regional product variations. Ana also encourages getting involved with ASICS activities to support and inspire more women to move.
Discover strategies to help women embrace the benefits of exercise for mental health and well-being. Tune in now!
Timestamps
0:00 – Intro
1:09 – Asics Pronunciation
1:55 – A Study on the Impact of Exercise and Movement on Mental Heath
3:44 – What kind of questions are you asking for Mental Health?
4:53 – Women Exercise LESS Than Men?
9:29 – Were there any Regional Differences with Women?
10:32 – If you exercise between 15 and 17, you’re 70% more likely to continue in later life
13:18 – The Less You Exercise, the Less You Feel Like Exercising
18:03 – What Sets Your Shoes Apart?
21:11 – Has the Study continued going?
22:51 – Asics have High Focus on Adults trainers
25:19 – Different Products over Different Regions?
26:28 – Get Involved with Asics Activities
27:10 – Conclusion
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