This week on The Matt Haycox Show, prepare for a powerful journey through the life and career of a true athlete-turned-entrepreneur. We start with a look back at her early competitive days at just 10 years old, delving into the behind-the-scenes world of Olympic training and the relentless pursuit of excellence. Discover the secrets of the Olympic athlete mentality, coping with setbacks like injuries, and the transition to retirement. But there’s more – explore the shift from professional athlete to personal trainer and the founding and growth of ROAR Fitness.
From the highs of securing investment to the lows of investor fallouts, we leave no stone unturned. Gain insights into working dynamics with partners, recruiting top-tier personal trainers, and crafting effective fitness programs. With celebrity clients like Piers Morgan and discussions ranging from the resurgence of weight training to the ethics of performance enhancement, this episode is a rollercoaster of inspiration, reflection, and wisdom from start to finish. Don’t miss this engaging conversation about the world of sports, business, and beyond.
Who is Sarah Lindsey?
Meet Sarah Lindsey, the powerhouse behind ROAR Fitness and a force to be reckoned with in the world of fitness. With three Olympic appearances under her belt, Sarah embodies the perfect fusion of athleticism and entrepreneurial spirit.
From gliding across the ice as a professional short track skater from the age of 16 to dominating the personal training scene in London, Sarah’s journey is nothing short of legendary. With wins including European gold, world silver, and a bunch of British speed skating championships, she’s a champion in every sense.
But Sarah’s story doesn’t stop there. After hanging up her skates, she turned her passion for fitness into a thriving business empire. Sarah has three ROAR personal training gyms across London, boasting a clientele that reads like the guest list at the hottest celebrity party in town. From Ellie Goulding to Nick Grimshaw, Sarah’s clients trust her to sculpt not just their bodies, but their entire lifestyles.
In 2023, Sarah took her empire global, expanding to Dubai and launching ROAR Classes On Demand, an online fitness platform that’s taking the world by storm. With over 385 live and streamed classes, she’s bringing her signature style of fitness to the masses, one workout at a time.
But what sets Sarah apart isn’t just her killer workouts – it’s her unwavering commitment to helping others unlock their full potential. As a nutrition coach and Winter Sports pundit for the BBC, she’s dedicated to spreading her message of strength, resilience, and empowerment.
Key takeaways:
Resilience and Adaptability: Sarah Lindsey’s journey shines a light on the importance of resilience and adaptability in navigating life’s twists and turns. From bouncing back from setbacks like injuries to steering her career towards personal training and launching ROAR Fitness, her story is a testament to the power of embracing change and making the most of new opportunities.
Entrepreneurial Insights: Sarah’s journey offers a treasure trove of entrepreneurial wisdom, giving us a first-hand look at the rollercoaster ride of building a business. Through the highs of securing investment to the challenges of managing investor relationships, her experiences underscore the resilience, strategic planning, and people skills essential for entrepreneurial success.
Understanding Fitness Industry Dynamics: From recruiting top-tier personal trainers to crafting cutting-edge fitness programmes and staying ahead of emerging trends like the resurgence of weight training, her expertise offers a rare glimpse into what makes the fitness world tick. Whether you’re dreaming of a career in personal training or plotting your own fitness empire, these nuggets of wisdom are your roadmap to success.
Time Stamps:
0:00 – Intro + Chat
4:11 – Let’s Rewind
6:47 – Becoming Competitive at 10
10:40 – How serious were you off the rink? Drinking, Takeaways etc.
12:10 – What was your goal? Money and a Future in the Olympics
15:17 – Any Behind the Scenes Olympic Goss?
16:15 – Different Winter Sports?
18:16 – Olympic Athlete Mentality
20:35 – How to block out the problems
22:33 – Is it a lonely sport or a team sport?
23:54 – Does the sport become more financially lucrative as you work up the ranks?
25:52 – 2007’s Back Injury Accident
30:56 – Did you recover in time for the next competition?
36:29 – Retirement
41:27 – Qualifications to become a PT
42:56 – Was PTing the Future Career?
43:47 – How long were you PTing for before Roar?
46:37 – Rewind to How Roar Started
49:50 – Why is your Business Model what it is?
51:42 – How did you get Investment and Clientele
55:42 – Old Investor Fall Out
58:51 – Investor Experiences vs. Ice Skating Crashes
01:01:46 – What would you have done differently with the first investor?
01:04:04 – Why did you come to Dubai?
01:09:58 – What’s it like working with the husband?
01:12:54 – How do you find and maintain good quality in PTs?
01:16:05 – Who sets the programmes?
01:17:25 – What was Piers Morgan like to train?
01:18:18 – Do you encourage clients to do more on days off?
01:19:46 – Weight Trainings Recent Popularity Boost
01:21:33 – Thoughts on TRT, Steroids, Doping etc.
01:26:05 – Predictions for Upcoming Olympics in Paris
01:27:49 – Conclusion
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Who Is Matt Haycox? – Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.