Faking it online? Here’s why it’s killing your credibility and costing you real business.
In this brutally honest solo episode, Matt Haycox shares one of the biggest traps entrepreneurs fall into on social media, trying to be someone they’re not. From forced personas to attention-chasing tactics, Matt breaks down why being fake is not just unsustainable, t’s bad for business.
He unpacks how your personal brand needs to align with your real-life presence, why authenticity outperforms clickbait in the long run, and how being consistent can actually convert followers into paying clients.
Whether you're an entrepreneur, a content creator, or just someone tired of online bullshit, this one’s a wake-up call.
Timestamps:
00:00 – Fake content grabs attention, but not trust.
00:41 – Why fake personas never last.
00:56 – You won’t win if you don’t enjoy it.
01:45 – When your online self doesn’t match the real you.
02:22 – Why consistency builds real credibility.
02:32 – Authenticity isn’t hype, it’s smart business.
______
Connect with Matt Haycox:
▶ Instagram: https://www.instagram.com/thematthaycox/
▶ YouTube: Matt Haycox – YouTube
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
Subscribe to my newsletter and get insider tips on entrepreneurship, strategy, & business growth!
