This week, join me for an insightful conversation with entrepreneur Andrew Swiler. From his early entrepreneurial journey to the intricacies of acquisitions and deal structuring, Andrew shares valuable insights. Explore the strategic thinking behind targeted cold emails, the HR software space, and the secrets of successful sales and marketing. Gain unique perspectives on HR, tactics for employee engagement, and learn about team dynamics. Andrew also offers expertise on working from home productivity, the best software for remote teams, and his commitment to sales team growth. Wrap up the episode with a glimpse into Andrew’s future plans and fundraising strategies. It’s another episode filled with entrepreneurial wisdom and strategic insights!
Who is Andew Swiler?
Meet the powerhouse that is Andrew Swiler, the brains behind Lanteria, the go-to spot for top-notch business and productivity software. Based in Barcelona, Andrew’s at the helm, steering Lanteria through the competitive waves of HR software.
Andrew’s claim to fame? Nailing the acquisition of Lanteria.com, a HRMS designed for Microsoft enthusiasts, he also navigates his way through debt financing and equity investments too.
But it’s not all numbers and deals – Andrew’s got his eye on the future. Under his watch, Lanteria stays ahead of the game, constantly fine-tuning HR solutions, scaling teams, and boosting that all-important employee engagement. He’s got big plans, too – think beefed-up sales, simpler onboarding for other companies, and pricing transparency to shake up the HR tech world.
Since Lanteria’s birth in 2006, Andrew’s been the driving force, ensuring it’s success. Their HR, talent acquisition, performance, and learning management software, all neatly crafted on Microsoft SharePoint, are the go-to for mid-sized and large businesses.
Key takeaways:
Strategic Cold Emails and Targeted Outreach: Andrew’s knack for successful cold emails lies in solid data-backed research and spot-on targeted outreach. It’s all about understanding your audience and fine-tuning your communication for a maximum impact.
Remote Team Management and Productivity: When it comes to navigating the twists and turns of remote work, Andrew enlightens us on ensuring the team is firing on all cylinders and recommends top-notch software for seamless collaboration. It’s all about staying flexible in the ever-changing work landscape.
Holistic Approach to Sales Team Development: Andrew’s dedication to growing his sales team is a testament to the big-league playbook: investing in top-notch training and development. This underscores the critical need for a sales force that’s not just well-supported but constantly levelling up for the long-haul success game.
Time Stamps:
0:00 – Intro
2:11 – Who is Andrew Swiler?
4:58 – Did you see yourself as an entrepreneur back then?
7:34 – Let’s Talk Acquisitions – Raising Funds, Structuring Deals
13:44 – Was there any data or research behind where these cold emails would go, did you have a target in mind?
15:10 – The Business itself is in the HR Software Space?
17:50 – Sales and Marketing Strategy?
20:49 – Learning HR from a Business Owners Perspective?
23:04 – Any Top Tactics for Continued Employee Engagement?
25:36 – How big is Andrew’s team?
26:42 – Working From Home Productivity
31:53 – Best Software to Help Run a Remote Team
33:39 – How Invested in the Sales Team and Training etc. is Andrew?
36:01 – What’s Next?
37:43 – How are you approaching the money raising?
40:39 – Conclusion
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As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.