Most people start a podcast. Almost no one turns it into a profitable business. Darren Lee did exactly that.
In this episode, Darren reveals how a single DM changed his life, leading him to build VOYSE, a media company that’s revolutionising the podcasting industry. From failed startups to running a seven-figure business, he shares what most podcasters get wrong, how to actually monetise, and why YouTube might be a better bet than audio.
If you’ve ever wondered whether podcasting is worth it, this episode will change the way you see content, branding, and business growth.
Timestamps
0:00 – How Darren Lee built a media empire
1:12 – The power of saying yes: One DM changed everything
9:56 – Scarcity vs. abundance: The mindset shift for success
17:49 – From failed startups to launching a profitable business
24:01 – How a podcast accidentally became a business
29:14 – Monetization myths: Why most podcasters make zero money
36:50 – The secret formula for podcasting success
42:34 – Podcasting vs. YouTube: Which one wins?
48:38 – Scaling a media company: From solo creator to CEO
51:14 – Personal brand vs. corporate brand: What works?
55:32 – What big brands want from podcasts
56:30 – Repetition, mastery & the art of long-term success
58:37 – How to sustain and grow a podcast business
1:03:13 – The corporate podcast game: What you don’t see
1:06:50 – What makes top podcasters different from the rest?
1:15:11 – Final takeaways & the future of podcasting
Follow Darran:
YouTube: https://www.youtube.com/@Darren_ks
Instagram: https://www.instagram.com/darrenlee.ks/
Website: https://www.voics.co/
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Connect with Matt Haycox:
▶ Instagram: https://www.instagram.com/thematthaycox/
▶ YouTube: Matt Haycox – YouTube
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? – Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, & business growth!
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