Join us as we dive into the world of Marketing with Niall Ratcliffe, an experienced marketing professional. In this marketing masterclass episode, Niall shares valuable insights on content creation strategies, emphasising quality over quantity and the importance of crafting resonant messaging. From discussing optimal posting frequencies to the significance of storytelling in marketing, Niall offers practical advice drawn from his own expertise in the field. Anyone looking to navigate the dynamic landscape of modern marketing, this episode a must-listen!
Timestamps
0:00 – Intro
1:28 – What is Story Based Marketing
4:41 – When does that story change?
10:19 – The Balance of Outsourcing Whilst Having a Hand Still In
15:40 – What is your Recommended Quantity of Content?
17:09 – What do you Consider a Great Piece of Content?
19:35 – What Platforms do you work on?
20:52 – Newsletters
22:38 – What if your Business Model is based around B2B and B2C?
24:19 – Is University worth it in Marketing?
27:47 – 3 Top Book Recommendations
30:15 – Conclusion
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