In this episode of No Bollocks with Matt Haycox, Matt sits down with Daniel Priestley, celebrated entrepreneur, bestselling author, and creator of the “Key Person of Influence” methodology. Daniel unpacks the harsh truths about why so many entrepreneurs fail to grow their businesses and build lasting wealth in today’s chaotic world. This is the ultimate playbook for anyone who’s ready to stop making excuses and start building real, scalable success.
What You’ll Learn in This Episode:
- The power of personal branding: why it’s not optional anymore.
- How Daniel built and scaled multiple businesses, including a £10M empire.
- The surprising failures and lessons that shaped his career.
- Why most entrepreneurs focus on the wrong things (and how to fix it).
- The truth about AI, marketing, and dominating in an oversaturated market.
- Practical tips to create demand, scale faster, and attract the right team.
Daniel shares no-bollocks insights on what it takes to become a leader in your industry and why playing it safe is costing you everything. If you’re ready to transform your mindset, adopt winning strategies, and make 2025 your breakthrough year, this episode is a must-listen.
Timestamps
0:00 – Meet Daniel Priestley
2:51 – How Daniel Built His First Business
4:25 – Did He Know What He Was Doing?
6:59 – Personal Branding: What Obama Got Right
12:57 – Influencers vs. Key People of Influence
21:09 – Why Your Personal Brand is Non-Negotiable
28:28 – How AI is Making the World Noisier
30:39 – Should You Start or Buy a Business?
34:19 – The Power of Scorecards
40:18 – Should You Run a Consultancy Business?
42:10 – Hiring Hacks: What Matt’s Doing Wrong
54:24 – How Equity Can Motivate Your Team
56:20 – Investors vs. DIY: Which Path is Better?
58:44 – Fixing the Education System: What We Need to Teach
1:06:20 – Wrapping Up
Connect with Daniel Priestley:
- 🌐 Website: DanielPriestley.com
- 📖 Books: Key Person of Influence, Oversubscribed, and more
- 📱 LinkedIn: https://www.linkedin.com/in/danielpriestley/
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Connect with Matt Haycox:
▶ Instagram :https://www.instagram.com/thematthaycox/
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? – Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA.
