In this episode, Matt explores how Emilio harnessed his entrepreneurial spirit, turning a £40 commission into a full-time career. He diversified his online presence and adapted to the ever-evolving landscape of content creation. They also discuss the power of strategic partnerships between Emilio and his wife, as well as influencers and brands, and how these collaborations create a win-win situation in the world of influencer marketing and talent management. So, if you’re ready to be inspired and gain valuable insights from the influencer marketing and talent management guru himself, stay tuned!
Who is Emilio Arciniega?
Emilio, an influencer marketing expert, and talent acquisition entrepreneur, launched his career in talent management at the age of 18, working with OG YouTube stars and the boyband Boyce Avenue. After completing a business degree at Newcastle University, he transitioned into a full-time role in talent and YouTube management for the same band.
It all began when Emilio’s career took off as a runner for his sister, where he also immersed himself in digital marketing, particularly managing YouTube content for a solid five years. However, the COVID-19 pandemic had a big impact and made significant changes which meant Emilio could no longer work on tour. This presented new challenges and, at the same time, a promising opportunity. Emilio and his wife founded OUTREACH.
Emilio, his wife, Emily, and their company have been successful in partnering with huge brands within the industry such as H&M, Lad Bible, Flannels, Pandora, Rimmel London, Sky, L’Oréal, and many more. Their talent roster is a diverse mix, featuring content creators, beauty ambassadors, TV personalities, and more, which they aspire to expand along with the business in the coming years.
Key takeaways:
Starting Small, Dreaming Big: Emilio’s journey from a modest £40 commission to an exciting and busy career in talent management is a testament to his entrepreneurial spirit. It’s a reminder that even humble beginnings can lead to significant success.
Using Multiple Platforms: Emilio’s strategic approach of using multiple online platforms for various talents shows the importance of diversifying your online presence to reach a broader and diverse audience.
Adapting in Content Creation: Emilio’s insights into brand collaborations with content creators and his exploration of new niches like OnlyFans highlight how influencer marketing is always evolving. Creators need to adapt and explore new opportunities to stay relevant.
Harnessing the Power of Business Influence: Emilio emphasises the value of strategic collaborations between influencers and brands. These partnerships can benefit both parties and create a win-win situation in the world of influencer marketing and talent management.
Time Stamps:
0:00 – Intro
1:37 – Influencer Marketing and Talent Management
6:46 – How did you take the first £40 and turn it into a full time job?
9:31 – Partnerships and Romantic Relationships in Business
13:13 – Business Influencing
16:37 – What does Talent Lead mean?
18:11 – How does a Creator develop a sustainable career?
22:07 – Tapping into Multiple Platforms for Varying Talents
26:28 – The Economics of Brand Deals with Creators
29:50 – Any New Niches?
32:57 – OnlyFans?
35:29 – Big Platforms Educating Content Creators?
40:01 – Do you have any Content Creation Specialists on the team?
42:05 – What’s the quantity of content you advise making?
43:18 – Any Horror/Humour Stories?
44:35 – Influencers and Content Creation
47:08 – About Emilio, his personal goals
50:51 – What’s Next for Outreach?
52:42 – Is there a model for more Partnerships with Content Creators?
54:21 – 2 Pieces of Advice – 1 for a Creator, 1 for a Brand
56:26 – Conclusion
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Who Is Matt Haycox? – Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.
