Lidl Face Losses Despite Wins in Sales and Market Share

a Lidl store

 

It is a crazy world in UK retail right now.

In the week that seemingly popular Wilko died, another big-name supermarket announced losses despite increasing sales and market share.

The German-owned Lidl supermarket has announced pre-tax losses of £76m for the year to 28 February against profits of £41.1m the previous year as it also invested heavily in the business.

Sales up

 

Sales jumped by 18.8% to £9.3bn over the year and the group said it increased its share of the supermarket sector. But it said the losses came as it faced a “challenging inflationary environment which led to an increase in costs across the board” and made significant investments in the chain.

The group “held firm on its promise” to keep price tags low for shoppers, spending £100m on prices, while it also invested nearly £50m in wage increases for staff and opened 50 new stores across the UK.

Keeping prices low

 

Ryan McDonnell, chief executive of Lidl’s British business, said: “The entire retail market has seen inflation, and we are no exception.

“However, for us, what is important is that our price gap to the traditional supermarkets is as strong as it has ever been.

A very challenging year

 

“We’ve invested in keeping our prices low for customers in what has been a very challenging year for most.”

Lidl, which marks 30 years in the UK in 2024, said it had opened a further 20 stores in the first half of its new financial year, with ambitions for “hundreds of new stores across Great Britain”.

Subscribe To Matt's Newsletter

The News You Need To Read Along With Tips, Strategies And Advice From An 8 Figure Business Owner. In Your Inbox Every Friday!

By submitting your details you agree to receive communications and agree to the privacy policy terms. You can opt out at anytime.

Share:

AUTHOR 

Picture of Chris Bishop

Chris Bishop

Chris Bishop is an award-winning journalist who has been a war correspondent, founding editor of Forbes Magazine, television reporter, presenter, documentary maker and author of two books published by Penguin. Chris has a proven track record of spotting and mentoring talent. He has a keen news sense and strong broadcasting credentials, with impeccable contacts across Africa - where he has worked for 27 years. His latest book, published in February 2023, follows the success of the best-selling “Africa’s Billionaires.”

Related Posts