Facebook! Despite the fact it has been around for years, very few businesses are using anywhere near its full potential to promote their business.
One of the great things about Facebook is you can use it for your benefit whether you’re starting a tiny business from your front room, or you’re a huge multi-national corporation with big marketing budgets. AND you don’t have to chuck loads of money at Mr Zuckerberg and co to achieve your goals on it. Here are my top Facebook hacks for promoting your business on Facebook!
Combine your business page and your personal page!
In contrast to your Instagram strategy, where I often suggest you combine your personal and business pages into one profile, on Facebook it’s vital to create a separate business page from your personal profile. A Facebook business page is packed with features that are just not available on your regular profile and these are essential to make the most out of your online strategy. Paid ads, the ability to invite people to follow you and the ability to showcase your products for sale are just some of the features available to you. It’s really easy to set up – just spend some time on it so it looks accessible, professional and not too cluttered. This is the perfect free platform for your business, so it needs to look great and not have any typos!!
It’s a great platform for publicising your events
Hosting a webinar or speaking somewhere? Add it to the events feature and invite friends and people in the groups you’re in. You can even see how many people RSVP, and get feedback after the event.
Reach out to people
Are you a fan or admirer of someone’s work? Reach out to them on Facebook! Many people check their Facebook messages more regularly than their email. They are also more likely to respond to Facebook messages. This is a great way of linking up with other people in your field and even people in other sectors who you are highly unlikely to have just bumped into in the street. Network, build a relationship and hopefully do business!
Stream video with Facebook Live
The intimacy and immediacy of live video create the sense for your viewers that they are getting a behind-the-scenes peek at the real you – as well as enticing them to stick around to watch much longer than they would a regular post, because of the unpredictability of live video. I recently did a coronavirus special while eating cereal in my kitchen! The numbers weren’t huge but that doesn’t matter – people who did engage will now feel a real link with me as I responded to their comments and questions…and the video will stay on my page forever for even more people to watch in the future.
Engage with people authentically
One of the major strengths of social media marketing is its ability to create relationships between businesses and their audiences. The person-to-person interaction that can happen on social media makes consumers feel that they have encountered a brand in a meaningful way and that they now have a special connection with that company. So imagine how much this feeling is intensified when that consumer is interacting not just with the brand, but the person behind that brand!
I try and respond to every single message I get – well, apart from the really rude ones! I’m pleased to say I don’t get too many of these! Yes, it’s time consuming, but why would you ignore people who have taken the time to respond to your content? Think of it in a real-life, offline situation. If someone came up to you and said “I enjoyed that video you did”, you wouldn’t say nothing, turn away and walk off would you? You’d thank them and chat to them! That’s how you should treat online interactions – and not enough people do.
It will take time and effort, but eventually you will have built a community of engaged followers who like and respect what you do, and your business – and all for free!
As you can see, promoting your business on Facebook is very similar to promoting it in other ways – making connections, developing relationships, and sharing your knowledge with others. You just have to know the right strategies in order to be able to continue to do so for free.
If you want to check out the kind of stuff I post on social, you can follow my LinkedIn, Instagram or YouTube channels. There’s a real mix – everything from interviews with business and sporting legends through to stories from my nights out! Check it out and let me know what you think – I’m always happy to hear your suggestions, I read all the comments! Also take a look at my ‘day job’ – funding businesses of all shapes and sizes via Funding Guru.
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Matt Haycox is a registered company in England and Wales (1172462).
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