Birmingham is the UK’s TikTok capital, with 8,754 searches per 100,000 people, swiftly followed by Manchester (8,121) and Blackburn (7,583) in second and third place, according to a new study.
The research, conducted by entertainment experts at PlayOJO, analysed the number of Google searches for various social media platforms over the past year, including Instagram, Facebook, TikTok, Twitter, YouTube, Snapchat, Pinterest, Reddit and Linkedin.
Norwich is revealed as the most ‘social-media’ obsessed
Alongside unveiling the most TikTok obsessed cities, the study revealed that Norwich is the top city in the UK with the highest number of searches for social media-related terms overall; the city sweeps in at over 215,000 searches per 100,000 people and has a population of over 143,000.
Wrexham is the second most social media-obsessed city, with over 65,000 people searching for all social media platforms, equating to over 209,000 times per 100,000 people. Third place is Liverpool, which has a population of over 484,000 people meaning its number of searches is over 195,000 per 100,000 people.
As opposed to Bath, with a population of just 94,000, ranking in fourth place, searching over 186,000 times per 100,000 people. And Manchester comes in fifth, with a population of over 1.8 million people. This city’s searches for social media-related terms total over 185,000 per 100,000 people.
Wakefield is the least social-media obsessed
The least social media-obsessed city in the UK is Wakefield, with searches just over 14,000 per 100,000 for social media-related terms. Following Wakefield is Winchester, searching over 37,000 per 100,000 people, with Canterbury, Lancaster and Doncaster all resulting in below 70,000 searches per 100,000 people.
London has the largest population in the UK and ranks 25th in the table, with over 131,000 searches per 100,000 people. Following London’s large population is Birmingham, with over 1.1 million inhabitants; this city ranks as the ninth most social media-obsessed city, with 171,000 searches per 100,000 people.
The most searched social media app in the UK is YouTube, followed by Facebook, with Twitter in third.
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