In this episode of No Bollocks with Matt Haycox, we sit down with Dakota Robertson, the Twitter ghostwriting kingpin who’s built a six-figure business crafting viral content for some of the most influential names in the world.
If you’ve ever wondered how to turn words into wealth, build a personal brand that prints money, or why most people fail at social media—this is the episode for you.
Dakota reveals:
- How he went from broke college student to making $50K per month ghostwriting tweets.
- The psychology of viral content and how anyone can grow their social media following FAST.
- Why 99% of people fail to monetise their brand—and how to do it right.
The future of AI in content creation—will it replace ghostwriters?
- The #1 mistake entrepreneurs make when building their online authority.
Timestamps:
00:00 – Meet Dakota Robertson
01:30 – Why This Episode Could Change Everything
03:40 – Dakota’s Journey: From Broke to $50K/Month
04:42 – What is Ghostwriting & Why It’s So Lucrative
06:20 – How Much Ghostwriters Charge & What Clients Get
08:10 – Matt’s Experience with Twitter & Ghostwriting
09:50 – Paid Ads vs. Organic Growth—What Works?
11:03 – Why Top Entrepreneurs Pay for Ghostwriters
13:00 – The Strategy Behind High-Performing Tweets
15:00 – The Best Types of Content for Social Media
17:50 – Will AI Replace Ghostwriters?
19:08 – Do You Really Need a Personal Brand?
27:30 – The Biggest Social Media Mistakes
30:30 – The Secret Formula Behind Viral Posts
33:20 – How Dakota Creates Content That Converts
37:10 – The Digital Nomad Lifestyle & Working Remotely
40:45 – Why Dakota Chose This Life Over a 9-5
45:10 – Freedom vs. Security—Which One Wins?
49:20 – Discipline vs. Motivation—The Truth
50:16 – Inside Dakota’s Daily Routine
53:02 – How to Work With Dakota
57:00 – Is “Good Content” Overrated?
01:01:00 – Final Thoughts & Key Takeaways
The #1 mistake entrepreneurs make when building their online authority.
If you're serious about growing your brand, making money from content, and standing out in a crowded digital world, this episode is packed with hard-hitting, actionable advice you won’t hear anywhere else.
📲 Connect with Dakota Robertson:
👉 Twitter: @WrongsToWrite
👉 Website: http://www.ghostpro.com
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Connect with Matt Haycox:
▶ Instagram: https://www.instagram.com/thematthaycox/
▶ YouTube: Matt Haycox – YouTube
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? – Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and …
