Pricing & Monetisation
Pricing isn’t a number, it’s a strategy. This section helps you design, communicate and defend pricing that reflects your value and protects cashflow. Explore value-based pricing, offer tiering, discount discipline and packaging psychology. You’ll learn how to position your services or products for profit and confidence, ensuring every sale strengthens your business.
Packages vs hourly: pricing packages effectively can increase your earnings and attract the right clients.
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Mike Jeavons
Pricing for beginners made simple: strategies to launch your offer, attract clients, and grow revenue
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Discover how a value ladder can structure your pricing to attract, retain, and upsell clients
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Use this pricing checklist to set, review, and optimise your service business prices for maximum
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Recurring revenue pricing explained: how to set prices for subscriptions and memberships that maximise growth
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Should I publish prices as an SME? Discover when showing pricing can attract clients and
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Use anchoring pricing strategies to position your offers, increase conversions, and grow revenue without discounting.
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Learn when to discount strategically with rules every founder should know to protect margins and
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Find out how to do price testing without complicated experiments and make confident pricing decisions.
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Why hourly rates quietly destroy profit, and how to switch to fixed, value-based, and productised
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