The 15-Minute Secret To A Happier Mind: Unlocking Mental Well-being & Closing The Women’s Exercise Gap with Ana Seixas (ASICS)
This episode isn’t about selling shoes. It’s about why millions of women aren’t moving – and how that’s silently impacting mental health worldwide.
In this powerful conversation, Matt Haycox sits down with Ana Seixas, Head of Marketing for ASICS Middle East, to uncover the science, the stigma, and the surprising stats behind the mental health crisis in women, and how movement is the key to unlocking confidence, clarity, and calm.
- Did you know just 15 minutes of movement a day can boost your mental health?
- Or that women are 20% less likely than men to exercise globally, and it’s not because they don’t want to?
- Or that teenage girls who move between 15–17 are 70% more likely to continue exercising into adulthood?
We’re diving into the global study by ASICS that reveals how lack of time, societal pressures, motherhood, and mental burnout are stopping women from moving, and how brands like ASICS are stepping up to change that through inclusive fitness communities, female-led initiatives, and science-backed gear that supports everybody.
Timestamps
0:00 – Intro
1:23 – How to Actually Say ASICS
2:09 – The Study That Changed Everything
3:58 – What Mental Health Questions Reveal
5:08 – Why Women Exercise Less
9:43 – Saudi’s Surprising Fitness Shift
10:46 – The 70% Teen Exercise Rule
13:32 – The Less You Move, The Worse You Feel
18:17 – Are Your Shoes Holding You Back?
21:25 – What Happened After the Study
23:06 – Why ASICS Focuses on Adults
25:34 – Do Shoes Differ by Region?
26:42 – How to Join ASICS Activities
27:24 – Final Takeaways
Available on:
Spotify | Apple Podcasts | Amazon Music | YouTube
Follow Matt for more no-bollocks business & lifestyle interviews: @nobollockswithmatthaycox
Follow ASICS Middle East on Instagram: @asicsme
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I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
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