Most business owners are creating content constantly and still getting ignored. The problem isn't effort, it's that nobody knows who you are.
In this episode, Matt Haycox sits down with personal branding expert Alex Shaw to break down why most people are invisible to the very audience they're trying to reach. Alex covers the difference between a personal brand that pulls people in and one that blends into the noise, why visibility and authority are not the same thing, and how the 60/30/10 content framework helps business owners stop posting randomly and start building real trust.
They also dig into the five biggest personal branding mistakes, and why the most powerful thing you can do is be strategically vulnerable rather than just showing results. If you're a founder, coach, or entrepreneur who knows they should be building a personal brand but isn't sure why it isn't working, this episode gives you the honest answer.
Chapters
0:00 – Coming Up
0:11 – Intro
1:04 – Why Personal Branding Matters: The Stats
7:48 – Personal Branding Isn't New: Tom Peters
12:48 – The 60/30/10 Content Split
14:50 – Best Platforms for Personal Branding
21:10 – Mistake #1
24:28 – Mistake #2
26:30 – Mistake #3
29:54 – Mistake #4
31:43 – Mistake #5
33:21 – Are There Dangers to Personal Branding?
34:24 – AI in Personal Branding
36:45 – Fake It ‘Till You Make It
39:08 – Where to Find Alex Shaw
Follow Alex:
Instagram: https://www.instagram.com/alexbenshaw/
YouTube: https://www.youtube.com/@alexbenshaw
LinkedIn: https://www.linkedin.com/in/alex-shaw1312/
========================
Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe
▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast – YouTube
▶ LinkedIn – https://www.linkedi…
