Most people lose negotiations before they even start, because they need the deal.
In this 7-minute No Bollocks business lesson, Matt breaks down the simplest negotiation truth: power comes from options. If you’ve got other investors, other suppliers, other deals, or another path to the outcome, you can negotiate calmly, set terms, and walk away when it’s wrong. If you don’t have options, you’ll accept anything, and you’ll call it “a compromise.”
This episode covers the walk-away rule, how to build leverage before the meeting, and why the best negotiators don’t rely on confidence, they rely on preparation, alternatives, and knowing their number.
Key takeaways:
- Why the person who wants it least usually wins
- How to build negotiating leverage with options (BATNA)
- The walk-away point every founder must set in advance
- Negotiating with bigger players: shift the value, not the ego
- Why you should due-diligence the person, not just the deal.
If this helped, follow the podcast and send this episode to one person who’s about to sign a bad deal.
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
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