Most founders don’t delegate marketing, they abdicate it, then wonder why growth is inconsistent. Alisha Conlin-Hurd explains what business owners must know so no agency can bullshit them again.
In this episode, Matt Haycox sits down with Alisha Conlin-Hurd, co-founder of Persuasion Experience, to break down what actually drives revenue: understanding your funnel, your economics, and your acquisition channels, not guessing, not vibes, and not “leaving it to the agency.”
They cover the future of cold calling vs inbound, funnels vs websites, why paid ads are harder than the “glory days,” and how AI agents are changing marketing teams, including how Alisha uses paid test projects when hiring and why she expects people to demonstrate AI in real workflows.
Timestamps:
0:00 – Coming Up
0:36 – Alisha and Persuasion Experience
2:07 – The Future of Cold Calling vs. Inbound Marketing
4:03 – Funnels vs. Websites
6:48 – Managing Competing Messages for High-Net-Worth Clients
7:56 – What Business Owners Must Know About Marketing
10:36 – The Rising Costs of Paid Ads
14:16 – AI Agents and “Claude Bots”
17:51 – The Hiring Process: Paid Test Projects
19:20 – Hiring AI First
20:24 – Essential AI Marketing Tools
22:35 – Final Thoughts
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
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