Prepare yourself for a truly remarkable episode as we delve into the life of Anthony ‘Staz’ Stazicker, a former Special Forces Sniper whose incredible story has shaped him into the mastermind behind the multimillion-pound brand, ThruDark. This is not just another success story—Staz’s journey is a testament to unwavering resilience and incredible grit.
In this high-octane episode, Staz opens up about his decorated military career, including his gripping experiences on the hit TV show SAS: Who Dares Wins. He shares the profound challenges he faced, from the loss of his mother to the high-stakes decision of selling his military medals to save his business. Discover how his time in the Special Forces, dealing with life-or-death situations, forged his approach to overcoming the hurdles of entrepreneurship.
This episode is a masterclass in how to turn adversity into triumph. Staz’s story is packed with powerful insights, strategic thinking, and lessons in resilience that will leave you inspired and motivated.
Timestamps
0:00 – Intro
1:09 – Childhood and Early Military Inspiration
8:53 – Joining the Military
14:39 – Stand Out Missions & Special Forces Journey
22:03 – Personal Growth & Mentorship in the Military
29:02 – Parachute Accident and Recovery
33:16 – Managing Stress in Life-or-Death Situations
36:48 – Preparing for Life After the Military
43:31 – Founding ThruDark: The Beginnings
46:55 – Selling Military Medals to Fund the Business
49:45 – The Early Struggles of Building ThruDark
55:03 – Facing Business “Life or Death” Moments
59:24 – Growth and Success of ThruDark
01:00:01 – Reflections on Reaching Success
01:02:14 – Staz’s Role in ThruDark Today
01:05:49 – Behind the Scenes of SAS: Who Dares Wins
01:10:48 – Future Aspirations: SAS or Something Else?
01:12:10 – Inside Staz’s New Book The Hard Road Will Take You Home
01:17:12 – One Piece of Advice for Viewers
01:18:54 – Conclusion
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