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In this insightful podcast episode, Matt Haycox delves into the intricacies of social media strategy and the importance of newsletters. He emphasizes the need for authenticity and passion in content creation, stressing that consistency is key to success. Matt advocates for owning audience data through newsletters, highlighting their value in building relationships with followers. He encourages a multi-platform approach, recommending podcasts for broad outreach and newsletters for deeper engagement. Ultimately, Matt’s advice boils down to doing what you love, believing in your message, and focusing on quality over quantity in your marketing efforts.
Timestamps
0:00 – Intro
0:27 – Social Media Content
2:00 – Newsletters
3:36 – Conclusion
