Samanah Duran is the founder of Critics Clothing, a premium streetwear brand, and was recently named one of the Forbes 30 under 30 – an amazing achievement. With her fashion brand going from strength from strength, we spoke to her about her business journey and achieving business success at a young age.
She explains “for most entrepreneurs out there – myself included – Forbes 30 under 30 is a pretty big one to hit, and its super amazing to be nominated. To be recognised as being influential within the retail and e-commerce sector is something I will remain proud of. I don’t think I really ever thought Critics Clothing would expand and grow as much as it has now – but I am fully aware that I am a very all or nothing person, so running a business was never going to be something I would do half-heartedly.”
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