Reebok wasn’t always Reebok. In 1958, Joe Foster and his brother, Jeff, had decided that the Lancashire-based family company JW Foster & Sons they had inherited from their father needed its first rebrand since it was founded in 1895. They would still make trainers, of course, but they needed a new name to make them under. In an extract from his new memoir, Shoemaker, Foster recalls how, at first, they settled on an appropriately fleet-footed name: Mercury, like the winged messenger of the Roman gods. But upon heading to Manchester to file the patent, they were met with news that meant they had to come up with a new name and fast.
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Who Is Matt Haycox?
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.
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